Customer-facing pages can follow different brands. A Brand Source control appears on order forms, the customer portal, and property websites.
Brand Source Options
| Option | Result |
|---|---|
| Template Default | Use the design's built-in style. Available for property website templates. |
| Auto | Pick the most specific enabled brand automatically, such as the matching brokerage or the current customer team. Order forms label this Auto / matching brokerage or Auto / current customer team. |
| Workspace | Always use your workspace brand from Company Settings. |
| Brokerage | Use a selected brokerage's brand. |
| Customer Team | Use a selected customer team's brand. |
| Custom | Use a brand defined only for this page: name, logo, colors, and fonts. Use this only when the page should not follow your other branding. |
Not every option appears on every page. For example, the customer portal offers workspace or custom branding.
Where Each Brand Is Defined
- Workspace brand: Company Settings → Profile → Branding. This is the fallback whenever nothing more specific is enabled.
- Brokerage brand: in the brokerage editor, turn on Use Brokerage Branding and set colors and fonts. Property websites can show it directly, or use it when auto branding finds no enabled team brand.
- Customer team brand: in the team editor, turn on Use team branding and add a Brand Logo, colors, and fonts. Team owners and admins can also manage this from their customer portal.
- Custom brand: set directly in the page's Custom brand override section. Reset to Default clears it.
Property Website Colors
Property websites add extra color controls: Icon Color, Property Details Icon Color, Description Text Color, Contact Info Background, Contact Form Background, Contact Field Background, and Button Text Color. Customer team branding can set Property Details Icon Color and Description Text Color.
Example
Your workspace brand is navy. A brokerage brand is green, and a team under that brokerage has its own red brand enabled. A property website for that team set to Auto uses the team's red brand. If the team turns its branding off, Auto falls back to the brokerage, and then to your workspace brand.